Why an iGaming project needs its own network
Competition in iGaming search results is fierce, and many sites refuse the topic outright or impose their own terms. A link strategy built on other people's sites depends on decisions their owners make.
Your own network removes that dependency: the sites are on your accounts, you decide what links where, and links do not vanish because someone else changed their mind. We compare the options in your own PBN vs rented links.
Case study: from 544 to 645,000 in six months
Google search traffic on our iGaming project, according to Google Search Console:
| Month, 2026 | Google search traffic |
|---|---|
| April | 544 |
| May | 10,060 |
| June | 64,289 |
| July | 184,243 |
| August | 495,296 |
| September | 645,000 |
August was the strongest month, at +311,053. The month-by-month chart is on our results page. Your own network's results depend on the market and the competition, which is why we do not guarantee rankings or traffic.
The domains we use for iGaming
We build on auction drops. Before purchase we check content history, backlinks, transfer rights and technical condition; in gambling it matters more than usual to know what a domain used to host and who links to it.
That is why we recommend Premium for iGaming: its drop has topical history and goes through an extended review. Our domain audit page explains how we vet drops.
How we build the sites
We build the network for your market and language. Every site gets unique content and a unique design, and we register hosting with unique details for each one. Expanded and Premium add internal linking, and Premium gives you 10 pages per site.
How we write and check pages is covered on our content and quality pages.
Budget, timeline and terms
Builds cost $200, $300 or $450 per site; domains and hosting are paid separately. First-year budget: number of sites × (tier + domain + 12 × monthly hosting). A 10-site network takes 2 weeks, and for other sizes we quote the timeline with the estimate.
Payment is staged, with each stage paid after you accept the previous one. If a site is not indexed by Google or Yandex within 30 days of delivery, we replace the domain and move the site free of charge, and you get 14 days of free revisions. Tiers and a calculator are on the pricing page.