HIGHENDPBNFour options side by side
| Option | Who controls the site | How you pay | What happens to the link |
|---|---|---|---|
| Your own PBN | you, with the sites on your accounts | once for the build, plus domains and hosting | it stays; the network is your asset |
| Rented links | the site owner | monthly, per link | it lasts while you pay |
| Link marketplace | the site owner | per placement | it can be removed without you |
| Guest posts | the site owner | per publication | on the site's terms |
Our guide to commissioning a PBN includes the same comparison.
How the costs work
Renting has no end date: you pay every month for as long as you need the link, and once the payments stop, nothing is left. With your own network, costs split into one-off and recurring. The one-off cost is the build: $200, $300 or $450 per site with us. Domains and hosting are paid separately, with domain renewals from the second year.
First-year budget for your own network: number of sites × (tier + domain + 12 × monthly hosting). Set that against renting the same number of links for the same period, and remember that the network is still yours afterwards. The calculator is on the pricing page, and every cost line is broken down in how much a custom PBN costs.
Control and risk
When you rent a link you control nothing: the site owner decides what gets published, can change the terms or take the site down. On a marketplace a link can be removed without your involvement, and a guest post lives on the publisher's terms.
In your own network you decide which pages to support, what content to publish and when to expand. We vet every domain before purchase for content history, backlinks, transfer rights and technical condition, and if a site is not indexed by Google or Yandex within 30 days of delivery, we replace the domain and move the site free of charge.
A network is an asset
Your own PBN is an asset, not an expense: you can grow it, move it or sell it. We transfer the domains, hosting and sites to your accounts, hand over the source files and test a restore from backup before you sign off. The process is on our handover page, and what to check when buying a ready-made network is covered under buying a PBN.
When each option makes sense
Your own network pays off when you need links for the long term, the niche is competitive or sites are reluctant to accept your topic, as is often the case in iGaming. Rented links, marketplaces and guest posts suit one-off placements and quick tests, when it does not matter whether the link is still there a year from now.